Explain to me why it is that when a certain morning radio show host will advertise the sleep number bed and?

tell us what number he selects, but will say that he can not tell you what number his wife chooses? Is she just such a special person that is far above the common everyday woman that it would insult her modesty to reveal her comfort selection? This kind of reminds me of the story about the princess that was so sensitive that she could feel the pea that was placed below 8 or 9 mattresses.